In this episode, we’re breaking down the real customer journey- the messy, human, non-linear path your buyers take before ever hitting “checkout.”
You’ll learn:
1. Why your customers aren’t walking a straight line through your funnel (and what to do instead)
2. How to build a site that meets buyers at every stage of their journey - from curious to convinced
3. The four key types of shoppers visiting your site right now - and what each one needs to move forward
4. How branding and UX work together to turn browsers into buyers and buyers into lifelong fans
If you’ve been wondering why your ICA or Ideal Customer Avatar isnt really helping move the needle for your product business or how to make your Shopify store feel like it gets your customer - this is your episode.
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Links & Resources:
COME SAY HI :
Instagram: @ayeshasantosdesign
Website :https://ayeshasantos.com/