Sidenote: I recorded this episode before my brand shoot. Keep your eye out for the recap episode out next week
In this episode, I’m taking you behind the scenes of my own rebrand photoshoot and breaking down how I’m creatively directing it to actually support sales, elevate perception, and reflect the bold, powerful, playful brand I’m stepping into.
I’ll walk you through:
I’ll share:
Why my last shoot flopped—and what I did differently this time
How I used brand strategy to plan props, scenes, and vibe
The ROI mindset I brought into every decision
Why showing up as your next-level self doesn’t mean being inauthentic
How hiring support helped me stay in CEO energy (not camera-shy spiral mode)
Plus: I’m officially adding Creative Photoshoot Direction to my branding packages. Because the right visuals don’t just look good—they sell.
Links & Resources:
COME SAY HI :
Instagram: @ayeshasantosdesign