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Build It
Community Soccer Consulting
75 episodes
4 hours ago
Talking non-league US soccer with non-league US soccer people. Part of the Alliance podcast network.
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Soccer
Sports
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All content for Build It is the property of Community Soccer Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Talking non-league US soccer with non-league US soccer people. Part of the Alliance podcast network.
Show more...
Soccer
Sports
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Building with ... Sarah Levinger
Build It
54 minutes 8 seconds
1 year ago
Building with ... Sarah Levinger

Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience. She might also be a lunatic, in the most wonderful way.


Big shout out to our special guest co-host on this episode, Ashely.


Key Takeaways

  • Understanding generational slang helps create relatable content
  • Select specific AI tools with an understanding of capabilities for marketing efficiency
  • Target different customer segments with offers that make trying your product easy


Build It
Talking non-league US soccer with non-league US soccer people. Part of the Alliance podcast network.