On Build Mode, TechCrunch's Startup Battlefield Editor Isabelle Johannessen cuts through the startup mythology to uncover how founders survive the brutal early days, navigate impossible funding landscapes, and somehow keep their companies — and sanity— intact. Each season, Isabelle is joined by founders, investors, and operators to dig into specific aspects of the startup journey, from creative go to market strategies to founder mental health. The interviews are full of candid startup wisdom—think cap table drama, co-founder breakups, and pivot panic. So, if you’re starting a company or or even just thinking about it, this is your survival guide.
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On Build Mode, TechCrunch's Startup Battlefield Editor Isabelle Johannessen cuts through the startup mythology to uncover how founders survive the brutal early days, navigate impossible funding landscapes, and somehow keep their companies — and sanity— intact. Each season, Isabelle is joined by founders, investors, and operators to dig into specific aspects of the startup journey, from creative go to market strategies to founder mental health. The interviews are full of candid startup wisdom—think cap table drama, co-founder breakups, and pivot panic. So, if you’re starting a company or or even just thinking about it, this is your survival guide.
Beyond growth hacks: real stories of reaching untapped markets
Build Mode
28 minutes
1 month ago
Beyond growth hacks: real stories of reaching untapped markets
Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.
Chapters: 00:00 Intro
03:15 Getting Grilled by Teens: Luna's School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped's Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community
New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.
Build Mode
On Build Mode, TechCrunch's Startup Battlefield Editor Isabelle Johannessen cuts through the startup mythology to uncover how founders survive the brutal early days, navigate impossible funding landscapes, and somehow keep their companies — and sanity— intact. Each season, Isabelle is joined by founders, investors, and operators to dig into specific aspects of the startup journey, from creative go to market strategies to founder mental health. The interviews are full of candid startup wisdom—think cap table drama, co-founder breakups, and pivot panic. So, if you’re starting a company or or even just thinking about it, this is your survival guide.
