In this episode of Build The Damn Thing, host Kathryn Finney speaks with expert authority coach Christine Blosdale about the importance of visibility and storytelling in entrepreneurship. Christine shares insights on overcoming imposter syndrome, the significance of authenticity, and how to connect personal stories to business success. She emphasizes the need for entrepreneurs to uncover their unique narratives, focus on serving their audience, and effectively brand themselves in a digital world. The conversation provides practical tips for building a compelling online presence and magnetizing one's brand.Key takeaways- Storytelling is essential for connecting with your audience.- Imposter syndrome affects everyone, even the most successful.- Shift focus from self-doubt to serving others.- Authenticity is crucial in today's market.- Your unique story can enhance your business success.- Professional branding includes a strong visual identity.Sound Bites"Imposter syndrome happens to everybody.""You have to stop beating yourself up.""What am I a specialist in?"Chapters00:00- Building a Life You Love01:03- The Power of Storytelling04:22- Uncovering Your Unique Story06:04- Overcoming Imposter Syndrome14:44- Shifting Focus to Serve Others19:05-Connecting Storytelling to Business29:47- Magnetizing Your Brand33:33- Creating Your Online Presence