Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
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Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
Inside Vita Liberata: Alyson Hogg on entrepreneurship & beauty trends
Build Your Dream Business
41 minutes 47 seconds
8 months ago
Inside Vita Liberata: Alyson Hogg on entrepreneurship & beauty trends
Summary
Alyson Hogg, founder of Vita Liberata, shares her incredible journey from academia to entrepreneurship at 40, founding a game changing tanning brand and navigating the competitive beauty industry. She discusses product innovation, consumer trust, and the evolving digital landscape, along with the challenges of reacquiring her brand and fostering a positive team culture. Alyson also reflects on workplace toxicity, the power of daily goal setting, and embracing natural beauty trends. Packed with insights on business growth, decision making, and personal development, this episode is a must listen for beauty entrepreneurs.
In This Episode, We Cover
Transitioning from academia to entrepreneurship in beauty
Building consumer trust and brand loyalty
Overcoming skepticism and market challenges in tanning
Recognising and addressing toxicity in workplace culture
The role of digital marketing in brand growth
Daily practices and goal setting for business success
Useful Links
Follow Alyson Hogg on Instagram: @alysonhogg
Follow Vita Liberata on Instagram: @vitaliberata
Vita Liberata’s website: www.vitaliberata.com
Build Your Dream Business
Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
