Build Your Edge is for ambitious people in tech who want to keep growing in how they think, lead, and deliver. Each week, Jeremy Burns talks with people who’ve built their edge: leaders, founders, creators, and coaches who’ve done the work, learned the hard lessons, and come away sharper. Every episode delivers something you can use straight away; a mindset shift, a proven strategy, or a practical tool to help you lead better, move faster, and make an impact. The show runs on three simple principles: • Audience first – every guest brings real value, not self-promotion. • Clarity and focus – one clear topic, explored in depth. • Action over talk – every episode comes with a free digital download so you can put what you’ve learned into practice. If you’re serious about levelling up in your work and career, Build Your Edge will show you how.
Build Your Edge is for ambitious people in tech who want to keep growing in how they think, lead, and deliver. Each week, Jeremy Burns talks with people who’ve built their edge: leaders, founders, creators, and coaches who’ve done the work, learned the hard lessons, and come away sharper. Every episode delivers something you can use straight away; a mindset shift, a proven strategy, or a practical tool to help you lead better, move faster, and make an impact. The show runs on three simple principles: • Audience first – every guest brings real value, not self-promotion. • Clarity and focus – one clear topic, explored in depth. • Action over talk – every episode comes with a free digital download so you can put what you’ve learned into practice. If you’re serious about levelling up in your work and career, Build Your Edge will show you how.
The Goal Setting Method That Actually Works – with Aaron Norris
Most people set goals. Very few actually achieve them.
In this episode, Aaron Norris joins Jeremy to unpack why that is, and what to do instead. Aaron left a high-flying sales career at Amazon to help people build successful, purpose-driven lives. His new book Sales Life shares the system he now teaches to clients, and in this conversation, he breaks it down for you.
You’ll learn:
Aaron also shares the exact tool he gives to his clients, a free downloadable asset to help you get started right away.
Whether you feel stuck, distracted, or just ready for a reset, this episode will help you take action on the goals that matter most.
🎧 Download the free tool: An Email From Your Future Self
📗 Buy Aaron’s book Sales Life
📲 Connect with Aaron on LinkedIn