What happens when your highlight reel no longer tells the whole truth?
In this raw, real, and revealing episode, I sit down with brand strategist, outdoorsman, and serial entrepreneur Seth Spears - a man who helped scale one of the world’s most-read wellness platforms, built values-driven companies with his family, and still found himself asking: “Is this what success is supposed to feel like?”
This conversation is a masterclass in tenacity, trade-offs, ego, identity, and redefining success on your own term.
Seth’s journey isn’t linear - it’s circuitous by design. From being homeschooled and voraciously self-educated… to early digital marketing and SEO in the Wild West days… to co-building WellnessMama into a category-defining platform… to stepping back, letting go of ego, and navigating the personal cost of growth.
We talk about building companies with your wife, what happens when ambition reshapes relationships, and why what got you here won’t get you there - in business or in life. This episode is about Wealthy Leadership in its truest form - not just money, but freedom, health, alignment, presence, and choosing your seasons intentionally.
In this episode, we explore:
✅00:00 – 13:00 | Becoming a Builder: From homeschooled rebel to digital marketing pioneer - and how stepping back to position his wife as teh face of the brand required he drop his ego.
✅13:00 – 22:00 | Polarity, Power, and Partnership: How shifting business roles impacted his marriage - and why personal dynamics matter in scaling with family.
✅22:00 – 31:00 | Redefining Success: Surfing analogies, seasonal balance, and the hard truth that “having it all” isn’t real - but owning your pace is.
✅31:00 – 50:00 | Burnout, Trade-offs & the Myth of Optimization: The comfort crisis, hustle epigenetics, and why growth often requires discomfort by design.
✅50:00 – 1:18:00 | Entrepreneur vs. Business Owner: The identity trap of hustle culture, redefining what “winning” looks like, and how travel expands leadership perspective.
✅1:18:00 – 1:37:00 | Legacy Tension: Navigating roots vs. wings, family vs. freedom, and how to build a life that fits the season you're in now.
✅1:37:00 – End | Rewilding, Rapid Fire & the $250K Lesson: Building a passion project, trusting intuition, and the CEO hire that changed everything.
We also dive into Rewild Gear, Seth’s passion project with his brother rooted in conservation, craftsmanship, and reconnecting with nature - a reminder that not every business has to be optimized for scale to be meaningful.
Checkout their unique outdoorsman gear and conservation efforts here: https://rewildgear.com
This episode is thoughtful, raw, philosophical, and deeply human.
If you’ve ever questioned the path you’re on…
If you’ve ever wondered whether “success” is costing you more than you planned…
If you’re building something big - and trying not to lose yourself in the process…
This one’s for you.
🔗 Connect with Seth Spears:
https://sethspears.com https://www.linkedin.com/in/sethspears/
https://www.facebook.com/sethspears
https://www.youtube.com/@SethSpears
https://www.threads.com/@spearsmarketing