Building a Fighter: Introducing Sid Pearce and Expanding Our Impact In this episode of Building a Fighter, Dr. Austin Schoen introduces Sid Pearce, the new co-owner of Building a Fighter, who has been managing their Instagram for the past 6-8 months. The episode covers Sid's background in sports and fitness, his journey to becoming a firefighter, and his expertise in social media management. They discuss the importance of authenticity in personal branding, especially for fighters and coaches, and how to effectively leverage social media for self-marketing. Sid also delves into his own training regimen and the challenges of programming his own workouts. The conversation shifts to the future of Building a Fighter, including upcoming projects like an ebook, new courses, and expanding their reach to a global audience. The episode concludes with practical tips for neck strengthening exercises and the importance of a well-rounded training program. 00:00 Introduction and Team Update 00:51 Meet Sid Pearce 02:32 Sid's Journey to Firefighting 03:16 Joining Building a Fighter 05:57 Social Media Strategies for Fighters and Coaches 09:46 The Importance of Authenticity in Social Media 19:30 Coaching and Training Insights 31:28 Debunking Myths in Combat Sports Performance 31:59 Training Techniques for Explosive Power 32:58 Programming for Optimal Performance 33:46 Conditioning Strategies and Protocols 34:47 Balancing Strength and Endurance 36:33 Importance of Strength Training for Runners 37:58 Structuring Effective Workout Routines 40:28 Focusing on Performance vs. Longevity 48:47 The Role of Strength Training in Jiu-Jitsu 50:09 Expanding Building a Fighter Programs 51:25 Neck Strengthening Exercises for Combat Athletes 55:19 Upcoming Projects and Resources 01:01:19 Conclusion and Call to Action