Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Doug Martin, CMO of General Mills: Emotional Connections Matter
Building Better CMOs and Marketing Leaders
55 minutes
5 months ago
Doug Martin, CMO of General Mills: Emotional Connections Matter
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Full transcript
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"Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills.
Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing strategies resonate on a personal level.
Today on Building Better CMOs, Doug and MMA Global CEO Greg Stuart dive into the impact of AI on marketing, the challenges of measuring marketing's effectiveness, and creative strategies like Progresso's soup-flavored cough drops campaign. Doug also shares his thoughts on the future of grocery stores and of marketing, emphasizing the enduring need for human creativity alongside AI advancements.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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Links:
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Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
