This episode is all about iterative design—how small, manageable improvements can lead to big results over time. I’m breaking down how I’ve applied this approach to everything from building the first Cleaner Tools prototype out of scrap materials to figuring out social media (after an 8-year boycott), improving my email newsletters, and even making this podcast better every week.

We’ll talk about why starting small matters, how to embrace feedback, and why perfection is the enemy of progress. Whether you’re tackling a big project, starting a business, or just trying to make life a little better, this episode is all about taking action, testing, and improving as you go.