246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)

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Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov

264 episodes

4 days ago

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

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246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

48 minutes 32 seconds

4 months ago

246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)

Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quickly with 1:1 advice from vetted startup mentors. Growth is tough, and sometimes you just want to talk to someone.

I’ve been mentoring on GrowthMentor since 2022 and have recently started using it as a mentee as well.

Here’s what we cover:

How you incorporate customers as part of growth efforts;

Insights from talking to people that are on the fence;

How adding friction actually strengthens human connection;

What is Growth Journalism;

What’s working well;

What’s hard right now;

Where are you placing big bets this year;

Foti asks me his burning question.

Foti on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/fotis-panagio

GrowthMentor: app.growthmentor.com⁠

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com