247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)

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Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov

263 episodes

1 week ago

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

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247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

23 minutes 13 seconds

3 months ago

247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)

Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer research, insights, positioning, messaging, competitor analysis, GTM strategy, website, social channels, sales emails, and conference materials.

I’m doing a bit of my own customer research with this unique episode.

Here’s what we cover:

How’s it going for you guys since we worked together;

How were you feeling before we started working together;

Why did you go with me;

Now that we’ve worked together what was the stand out moment for you;

What’s been the impact of our working together.

Teryn on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/teryn-thomas-a00b51145

EdLight: www.edlight.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com