249 - What The Best and Worst Case Studies Have In Common

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Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov

264 episodes

4 days ago

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

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249 - What The Best and Worst Case Studies Have In Common

Building With Buyers: Startup Marketing and Growth Fueled By Customers

26 minutes 23 seconds

3 months ago

249 - What The Best and Worst Case Studies Have In Common

Okay, it's time we discussed customer case studies. Like really discussed them. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies).

Here’s what we cover:

What do the worst case studies have in common;

What about the best case studies;

How to structure customer calls to pull out the right info for case studies;

What format performs best;

How to create case studies that sell;

Companies that do this well;

Em asks me her burning question.

Em on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/imemthomas

StackCat Content: ⁠www.stackcatcontent.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com