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Building With Buyers: Startup Marketing and Growth Fueled By Customers
Anna Furmanov
264 episodes
4 days ago
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.
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Marketing
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All content for Building With Buyers: Startup Marketing and Growth Fueled By Customers is the property of Anna Furmanov and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.
Show more...
Marketing
Business
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252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
Building With Buyers: Startup Marketing and Growth Fueled By Customers
25 minutes 44 seconds
2 months ago
252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)

Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded.


Here’s what we cover:

  • Customer-led growth vs. customer marketing and why both are important;

    How to turn customers into your No. 1 growth engine;

    How do you incorporate customers as part of your own growth efforts;

    Who’s doing customer marketing well;

    How you're building community at ChampionHQ.


  • Gianna on LinkedIn: www.linkedin.com/in/giannascorsone

    ChampionHQ: ⁠⁠⁠www.championhq.com


    For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.


    Music by my talented daughter.


    Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com


    Building With Buyers: Startup Marketing and Growth Fueled By Customers
    You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.