Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it.
Tommy is founder at The Content Studio. The Content Studio is a content marketing consultancy focused on creating, developing, and improving content programs for growth-stage B2B startups and enterprises.
Here’s what we cover:
What's your approach to creating really good content;
The problem with good enough content;
The problem with perfectionism;
Walk me through the steps you took to create The State Of (Dis)Content;
How does this report tie directly into the sales process.
Tommy on LinkedIn: linkedin.com/in/tommyismyname
The Content Studio: www.thecontentstudio.com
The State Of (Dis)Content: www.thecontentstudio.com/the-state-of-discontent
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Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com