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Building With Buyers: Startup Marketing and Growth Fueled By Customers
Anna Furmanov
263 episodes
1 week ago
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.
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Marketing
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All content for Building With Buyers: Startup Marketing and Growth Fueled By Customers is the property of Anna Furmanov and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.
Show more...
Marketing
Business
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260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Building With Buyers: Startup Marketing and Growth Fueled By Customers
51 minutes 14 seconds
3 weeks ago
260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)

Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product. Don’t beg for case studies. Get customer proof at scale.


Mark and I are both Navattic advisors.


Here’s what we cover:

  • Tell me about your team, what’s everyone doing;

  • Tell me about how your positioning and messaging has changed, and how it’s landing;

    How’d you get the entire company marching to the same beat;

  • How do you incorporate customers as part of UserEvidence’s growth efforts;

  • How’re you using AI in your role, what scares you, what are you hopeful about;

    Mark asks me his burning question.


    Mark on LinkedIn: www.linkedin.com/in/markehuber

    UserEvidence: userevidence.com


    Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.


    Music by my talented daughter.


    Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠

    Newsletter: ⁠One Insight

  • Building With Buyers: Startup Marketing and Growth Fueled By Customers
    You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.