Today we're going to be dealing with your brand mission statement.
Mission statement is something which many people get confused with vision statement.
Vision statement is how you see the company going in the future. A mission statement is about the here and now and what the company stands for, what it delivers, who fall and what it’s purposes in a way.
Why is Mission Statement Important
The importance of a mission statement is to clarify exactly what your company stands for, what you do and to help unite both your customers and your team behind the scenes.
What are the three main components of a Mission Statement
1. Define what it does for your customers
What does the business or the brand do for your customers?
How does it benefit your customers?
2. Define what it does for their employees
What does it do internally for your staff your employees?
What do I offer my employees?
How do I make them feel empower?
3. Why does it matter
How am I going to put my mission statement together? What am I going to do?
So to help you pull this together I've developed a formula which is a basic structure which will help get something down on paper then you can refine later.
Formula:
The first part is we - this would be where you are, talking about the business what you do to it. This is a combination of your staff, your product and even your founders.
Next is help - this is where you put in your customers.