In today's episode, we're going to be dealing with target market. It is important to be successful.
One of the biggest mistake in having a business is trying to sell to everyone. Narrowing down your market does not mean we are going to alienate everyone else and you are going to have fewer customers.
How to define your target market:
1. Who do I want to work with?
2. What do you know about them?
3. Create specific marketing for them
4. Find out where do they hang out
5. It is not for everybody
Key Takeaways
Being generic in what you offer damages you.
Trust is linked to loyalty.
You get to pick who you want to work with. At this age, you're not at the mercy of whoever comes through your door.
Connect with Thad
Contact: thad@thadcox.co.uk