Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and
9 episodes
6 days ago
Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
All content for Building your Brand Foundation is the property of Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
Today we're going to tackle your why or your purpose.
The problem is without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. I'm not saying you can't be successful without one. You can succeed but the vulnerability is when a competition enters your marketplace and they have a clear defined why. Many of your customers will probably leave you for them and even worse, any new customers we'll go to them as well.
How to find out your WHY?
1. Why are you passionate about your business?
Why would you work late at night?
Why do you look forward to coming into work in the morning?
What excites you about what you're doing?
What is inspiring?
2. What can you provide that others can't?
Is there a particular unique insight into the business?
Have you worked in a place that has a high credibility with your audience?
Do you have a service that is unique to you?
Why are you passionate?
Why do you stay to this business?
3. What do you want to be known for?
Building your Brand Foundation
Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
