In this episode, Jose Cruz interviews Francis Cooke, a Design Principal at AECOM, discussing his journey into architecture, the importance of carbon reduction, and the intersection of design and technology. They explore the cultural factors influencing architecture, the role of data in design, and the impact of AI on the industry. The conversation emphasizes the need for a balance between innovation and traditional design principles, as well as the importance of understanding the human experience in architecture.   Takeaways   Francis's passion for architecture began with a childhood fascination with building models. Education in architecture has evolved, with a shift towards digital tools and methodologies. The importance of understanding both operational and embodied carbon in building design. Cultural factors play a significant role in architectural decisions and design outcomes. Data can inform design, but not all aspects of architecture can be quantified. AI tools can assist in design but should not replace critical thinking and learning. The future of architecture will continue to blend traditional methods with new technologies. Integrated design processes can streamline project delivery and enhance collaboration. Understanding the life cycle of building components is crucial for sustainability. The act of imagination remains central to the architectural design process.