Get the DISRUPT Framework and exclusive business strategies in our free newsletter: 👉 https://mailchi.mp/mayvrix/disrupt Want to build a brand that actually breaks through? Work with the Mayvrix team: 👉 https://www.mayvrix.com/contact Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture. You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out. If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts. If you want to future-proof your brand, stand out, and scale smart—this is your playbook. Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. https://www.mayvrix.com Timestamps: 00:00 – The Importance of Innovation in Business 00:24 – The Rise of AI and Its Impact on Business 00:54 – Disrupting the Market: Strategies and Examples 04:47 – The DISRUPT Framework: Define and Decide 08:41 – The DISRUPT Framework: Identify and Simplify 19:36 – The DISRUPT Framework: Reimagine and Unleash 28:30 – The Evolution of Sara Lovestyle 28:51 – Building in Public: The Power of Transparency 31:29 – Position Yourself for Success 35:49 – The Importance of Testing and Iteration 45:07 – Actionable Steps for Entrepreneurs 51:24 – Documenting Your Journey 54:13 – Build, Test, Improve, Repeat 56:39 – Final Thoughts: Start Now