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YouTube Paid $70 Billion To Creators & They're Quitting!
Built Different: Build Your Own Business
26 minutes
6 months ago
YouTube Paid $70 Billion To Creators & They're Quitting!
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⏱ TIMESTAMPS
00:00 – YouTube paid $70B to creators. So why are they still quitting?
00:25 – Creators are burnt out and broke: here’s why
00:51 – Posting every day and still no breakthrough? Watch this
01:30 – The #1 mistake creators make when chasing platforms
02:18 – The truth about trying to “be everywhere” without a team
03:05 – Your creativity is dying because you’re chasing brand deals
04:00 – Why repurposing content isn’t the easy fix they say it is
05:00 – How being multi-niche is confusing your audience
06:10 – What happens when brand deals stop coming in
06:56 – Why creators are quitting (and what to do instead)
07:17 – The BIG lie: more followers = more income
08:05 – What 2020-2021 taught us about creator revenue
08:42 – Social media is NOT the business. It’s the marketing.
09:30 – The problem with having followers who won’t buy
10:10 – The importance of defining your audience & building systems
11:00 – The brand deal rollercoaster: $0 months to $150K spikes
11:45 – How we turned social media into $76K/month revenue
12:30 – What recurring revenue can do for your mental health
13:05 – Burnout from pitching brands that don’t align
13:55 – Why brand misalignment is hurting your income
14:20 – You’re not a creator. You’re a business owner who creates.
15:25 – How our marketing company drives predictable revenue
16:00 – Recurring revenue vs. viral videos
17:00 – From burnt-out creator to strategic founder
18:00 – Why we left LA (and how to build your business from anywhere)
18:35 – Forbes proves the money is there—are you positioned for it?
19:15 – Why a $500 client is harder than a $50K one
20:00 – The money is in solving one person’s problem
21:00 – Social comparison is destroying your progress. Here’s what to do
22:00 – You’re watching our Step 78—don’t forget the 77 before it
23:00 – The real journey: $0 months, doubt, and daily grind
23:45 – Faith, fear, and showing up when it’s hard
24:10 – Content that solves a problem vs. content for the masses
25:00 – How to pitch brands (the right way)
26:00 – The final 3-step challenge to build a business that lasts