In this episode, I sit down with Will Stull and Cole Mueller, two of the six runners from The California Traverse documentary — a 640-mile nonstop relay from San Diego to San Francisco that pushed a global team of ultra-athletes to their physical and mental limits (premiered November 2025). We get into everything you didn’t see in the film: the funniest behind-the-scenes moments, the breaking points that nearly took them out, the late-night delirium, and the moments of unity that kept them mo...
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In this episode, I sit down with Will Stull and Cole Mueller, two of the six runners from The California Traverse documentary — a 640-mile nonstop relay from San Diego to San Francisco that pushed a global team of ultra-athletes to their physical and mental limits (premiered November 2025). We get into everything you didn’t see in the film: the funniest behind-the-scenes moments, the breaking points that nearly took them out, the late-night delirium, and the moments of unity that kept them mo...
Noah Oliver | How “Flow State” Became a Business: From Combat Mindset to Creative Freedom
Built For Legacy
1 hour 11 minutes
2 months ago
Noah Oliver | How “Flow State” Became a Business: From Combat Mindset to Creative Freedom
Noah Oliver is a former Navy EOD specialist turned entrepreneur and founder of Flowhold, a San Diego–based MMA and BJJ training apparel brand built around the idea of “flow state.” After six years in the military and earning his MBA, Noah explored multiple ventures—from Amazon FBA to surf ponchos—before launching Flowhold in 2018 while still in business school. What began as a socks company evolved into a full-time mission-driven brand focused on mindset, performance, and purpose. In this con...
Built For Legacy
In this episode, I sit down with Will Stull and Cole Mueller, two of the six runners from The California Traverse documentary — a 640-mile nonstop relay from San Diego to San Francisco that pushed a global team of ultra-athletes to their physical and mental limits (premiered November 2025). We get into everything you didn’t see in the film: the funniest behind-the-scenes moments, the breaking points that nearly took them out, the late-night delirium, and the moments of unity that kept them mo...
