What if the difference between your business thriving and barely surviving isn't more capital, better timing, or a lucky break. Instead it’s the lessons you haven't learned yet from people who've already been exactly where you are?

Every episode, we sit down with founders, investors and business leaders who've actually built something. The ones who've risked their own money, made tough calls, navigated failures and created businesses that endure and turnover millions.

We talk about the decisions that kept them up at night. The pivots that worked. The mistakes that didn't. The moments when quitting looked easier than continuing. And the strategies, mindset shifts and lessons that made the difference between barely surviving and actually succeeding.

If you're building a business, you'll hear stories that validate what you're going through and give you insight you can apply immediately.

If you're thinking about starting, you'll get an honest view of what's actually involved and whether it's the right path for you.

If you've been doing this a while, you'll find others who understand the pressure you carry and the vision that keeps you going.

This is for the people building something meaningful. The ones willing to do what's difficult today for what matters tomorrow. The ones who understand that success comes from consistent execution, smart choices and pushing through when it gets uncomfortable.

Built Not Born In Business Podcast. Every episode could save you years of trial and error. Subscribe now.