If you’ve ever wanted to expand your offers but worried your audience wouldn’t “get it” — this episode is for you.
This week on Built to Last, I’m sharing a behind-the-scenes conversation with a client who’s ready to grow her business but afraid of confusing her audience. We unpacked how to expand your offer suite without losing clarity, connection, or credibility and how to root every new offer in the brand you’ve already built.
Here’s what we cover:
Why your brand is more than your offers
How to communicate growth without losing clients
The mindset shift from fear to flow
Sustainable expansion that aligns with your audience
How to narrate your evolution and bring your people along
Remember: your offers are the branches --- your brand is the tree. You’re not starting over; you’re growing deeper.
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