2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/1f/73/5c/1f735c35-53ef-cb14-b1f2-88ec80dc0f1b/mza_6987081400665852937.png/600x600bb.jpg

Built to Scale | B2B SaaS Edition

Mitch Fanning

22 episodes

1 week ago

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

RSS

All content for Built to Scale | B2B SaaS Edition is the property of Mitch Fanning and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/16902370/1c3e53f0e7ee3eb0.png

2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

Built to Scale | B2B SaaS Edition

26 minutes 6 seconds

6 years ago

2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report.

During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.

Enjoy!

P.S. Before you go, please leave a review on Apple Podcasts :) 🙏🏻