🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨
Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk.
In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Making your business bulletproof involves removing yourself from daily tasks and ensuring smooth operations. By focusing on de-risking the deal, you make your business more attractive to buyers.
In this powerhouse episode of the Built to Sell | Built to Buy Podcast, you’ll learn exactly how to make your business irresistible to buyers by removing the silent deal killers hiding in plain sight.
🔎 What you’ll learn in this episode:
- Why buyers don’t pay top dollar for potential — they pay for certainty.
- The top 7 hidden risks that scare off serious buyers.
- The exact 5 Deal De-riskers™ Sam uses with his private clients to increase valuations by six figures (or more).
- How to systemise, stabilise, and scale — even if you're not ready to sell yet.
- A real-world case study where a business valuation jumped from $960K to $1.24M without changing profit.
- Why owner dependency, messy financials, and poor handover planning are destroying your multiple.
- How to flip buyer fear into buyer confidence — and command a better offer with cleaner terms.
✅ Whether you’re 12 months from selling or still building, this episode will:
→ Help you identify the risks you can't see because you're too close.
→ Give you a checklist to start removing deal-breakers today.
→ Show you how to increase the value of your business without increasing your profit.
🎯 Want to know how buyer-ready your business really is?
Grab your free Business Readiness Report at https://sampenny.com/readiness
🧠Ready to work 1-on-1 with Sam to prepare for a high-value exit?
Book your free strategy call at https://sampenny.com/strategy
💡 If you’ve ever wondered:
→ “How do I sell my business for more?”
→ “What are buyers really looking for?”
→ “How do I remove myself from daily operations?”
→ “How do I increase my business valuation without burning out?”
…this is the episode you cannot afford to miss.
🎧 Listen on the go:
Spotify: Built to Sell | Built to Buy
Apple Podcasts: Built to Sell | Built to Buy
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