🎧 Episode Summary:
Think your business will sell because it's profitable? Think again.
In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems.
It’s alignment.
Buyers don’t just want a business that makes money—they want one that feels like home. One that reflects their values, their leadership style, their vision for the future. And when they see themselves in your business? They move faster. They pay more. And they need less convincing.
This episode unpacks how to position your business for a premium exit by focusing on what really drives buyer decisions.
🧠 What You’ll Learn:
🔑 Key Takeaway:
Buyers don’t fall in love with businesses. They fall in love with the future they see in them.💥 Bonus:
Sam walks through his step-by-step framework to turn your business into something buyers believe in, not just buy into.
🔗 Resources Mentioned:
🎯 Want to Position Your Business for Premium Buyers?
Book a free strategy session with Sam at
👉 sampenny.com/strategy
🔜 Next Episode Teaser:
"Build a Sale Process That Doesn’t Blow the Deal"
Learn how to control the deal narrative, pace the process, and build trust while keeping your power. Don’t miss it.
📱 Subscribe & Review:
Follow Built to Sell | Built to Buy on Spotify, Apple Podcasts or your preferred platform. And if this episode hit home—leave a review. It helps more founders find the insights they need to exit right.