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Built to Sell Built to Buy
Sam Penny
27 episodes
1 week ago
Built to Sell Built to Buy features the world’s leading business thinkers sharing how great companies are built, scaled, and valued. Hosted by entrepreneur and adventurer Sam Penny, each episode explores the systems, leadership, and mindset behind businesses that thrive without their founders. For those ready to think bigger, lead boldly, and build lasting enterprise value.
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Entrepreneurship
Business,
Marketing
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All content for Built to Sell Built to Buy is the property of Sam Penny and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Built to Sell Built to Buy features the world’s leading business thinkers sharing how great companies are built, scaled, and valued. Hosted by entrepreneur and adventurer Sam Penny, each episode explores the systems, leadership, and mindset behind businesses that thrive without their founders. For those ready to think bigger, lead boldly, and build lasting enterprise value.
Show more...
Entrepreneurship
Business,
Marketing
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Why Every Business Buyer Needs to Know the Seller's Exit Plan!
Built to Sell Built to Buy
23 minutes
3 months ago
Why Every Business Buyer Needs to Know the Seller's Exit Plan!

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can make or break your acquisition.

Whether you’re actively negotiating or just sizing up your first opportunity, this episode will teach you how to interpret what sellers say… and what they don’t. From vague timelines to emotional hesitations, you'll learn how to decode the clues that reveal a seller’s readiness, reliability, and the operational depth of the business they’re leaving behind.

📌 What You’ll Learn:

  • The 5 signals hidden inside every seller’s exit story
  • Red flags that signal a risky handover (before it’s too late)
  • How to ask tough questions without spooking the deal
  • Why vague exit timelines often hide deeper issues
  • What a well-structured exit plan tells you about the systems, team, and culture
  • Real-life case study of a ‘clean’ deal that nearly turned disastrous
  • Tools and templates to assess the true handover risk

🛠 Free Tools Mentioned:

  • 🧠 Exit Readiness Scorecard: Quickly assess how prepared the seller really is
    → sampenny.com/readiness
  • 🧾 Transition Questions Guide: Ask the questions that uncover hidden risks
    → sampenny.com/readiness
  • 📋 Deal Debrief Template: Reflect and spot gaps post-conversation
    → sampenny.com/readiness
  • 📅 Book a Strategy Call: Get 1:1 clarity on your deal before you commit
    → sampenny.com/chat

💡 Big Takeaway:

You don’t just buy a business. You buy the first 90 days after takeover. If the seller’s exit plan is vague, reactive, or emotional, it’s a preview of what you’re walking into. And that chaos will cost you time, money, and momentum. Smart buyers read the seller, not just the spreadsheet.

📢 Next Episode Teaser:
Next week, we’re diving into How to Value and Leverage Intangible Assets. You’ll learn how to price and negotiate for brand, culture, IP, and systems—the hidden drivers of a business’s real value.

🎧 Listen & Subscribe:
Catch this episode and more on:

  • Spotify
  • Apple Podcasts
  • SamPenny.com/Podcast

💬 Let’s Connect:
Got a deal on the table? Don’t walk into it blind.
Book a session with Sam → sampenny.com/chat

Built to Sell Built to Buy
Built to Sell Built to Buy features the world’s leading business thinkers sharing how great companies are built, scaled, and valued. Hosted by entrepreneur and adventurer Sam Penny, each episode explores the systems, leadership, and mindset behind businesses that thrive without their founders. For those ready to think bigger, lead boldly, and build lasting enterprise value.