Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting - Marc Crosby
17 episodes
5 days ago
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
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AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
Navigating Growth in Challenging Times | Insights with Kendall Justiniano
Burn The Playbook - B2B GTM Strategies with Marc Crosby
35 minutes
3 months ago
Navigating Growth in Challenging Times | Insights with Kendall Justiniano
Send us a text Navigating Growth in Challenging Times | Insights with Kendall Justiniano As the Founder and Managing Director of Growth Arc Advisors LLC, Kendall Justiniano helps chemical clients find untapped growth opportunities through his team’s expertise in marketing & sales, value growth and strategic transformation. With over 30 years of leadership experience, Kendall is a seasoned chemical executive who has worked across multiple sectors at Fortune 100 and global companies, incl...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
