Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting
12 episodes
1 week ago
AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
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AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
Sales Is Being Rewritten. Are You Ready? | Graham Hawkins - Founder/CEO SalesTribe & Qoos.ai
Burn The Playbook - B2B GTM Strategies with Marc Crosby
41 minutes
3 months ago
Sales Is Being Rewritten. Are You Ready? | Graham Hawkins - Founder/CEO SalesTribe & Qoos.ai
In this conversation, Marc Crosby and Graham Hawkins explore the evolving landscape of B2B sales, emphasizing the need for sales professionals to adapt to the new buyer journey, which is increasingly influenced by AI and digital tools. They discuss the importance of visibility in the sales process, the necessity of understanding customer motivations, and the shift from traditional sales funnels to more dynamic approaches. Hawkins shares insights on leveraging buyer intent data, the significan...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
