Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting - Marc Crosby
17 episodes
1 week ago
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
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AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
Sales Is Broken. Here’s How to Fix It. | Scott Marker - Author & Business Growth Strategist
Burn The Playbook - B2B GTM Strategies with Marc Crosby
1 hour 1 minute
4 months ago
Sales Is Broken. Here’s How to Fix It. | Scott Marker - Author & Business Growth Strategist
Send us a text Scott Marker – Author, Business Growth Strategist & Networking Leader Scott Marker is a two-time author of sales and marketing books, including the bestseller BROKEN – How To Fix B2B Sales, Drive Profitable Growth & Win. With two decades of experience spanning startups to Fortune 50 companies, Scott helps businesses accelerate growth through modern sales strategies, marketing innovation, and the use of AI. He is the founder of MCA² LLC, where he consults with business...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
