Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting - Marc Crosby
17 episodes
1 week ago
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
All content for Burn The Playbook - B2B GTM Strategies with Marc Crosby is the property of Digital Rebels Consulting - Marc Crosby and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
Train. Practice. Win. How Top Teams Actually Improve | James Santy, Founder & CEO, The Sales Dream
Burn The Playbook - B2B GTM Strategies with Marc Crosby
44 minutes
3 months ago
Train. Practice. Win. How Top Teams Actually Improve | James Santy, Founder & CEO, The Sales Dream
Bio: James Santy is the founder and CEO of The Sales DREAM, with more than 20 years of experience spanning frontline sales, sales operations, and executive leadership. His career has been defined by a consistent ability to transform sales organizations, build scalable infrastructure, and deliver measurable growth. Summary In this conversation, Marc Crosby interviews James Santy, founder and CEO of The Sales Dream, discussing the critical aspects of effective sales training and coaching. They...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks. What you’ll learn How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customerA simple way to map buying groups and pressure-test your pitch with role playWhere ...
