Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor.
This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need.
So, hit that subscribe button and join us on this journey to becoming a successful business advisor. New episodes every week, and you won’t want to miss what we have in store!
Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor.
This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need.
So, hit that subscribe button and join us on this journey to becoming a successful business advisor. New episodes every week, and you won’t want to miss what we have in store!
Let's be honest for a moment. Most of us aren't drowning in sales calls; we're starving for them. You're brilliant at what you do, but the feast-or-famine cycle of new inquiries is exhausting. It makes you second-guess your prices, your offers, and even the dream of building a real freedom business. But what if I told you that you're not bad at sales? You're just missing the one thing that makes sales effortless: good marketing. In this episode, I'm pulling back the curtain on my "10-Hour Marketing Rule"—the exact framework I use to generate consistent leads and attract clients who are already "pre-sold" before they even book a call. I’ll walk you through the simple, four-part weekly rhythm of Clarity, Creation, Connection, and Conversion that replaces stress with stability. This isn't about becoming a pushy salesperson or posting on social media 24/7. It's about creating a calm, intentional system that does the heavy lifting for you, building trust and momentum so you can finally get off the client rollercoaster and build the impactful business you deserve.
Key Takeaways:
1. The real reason your sales calls feel so hard (and why it’s not your fault). It’s a simple shift in perspective that can change the entire dynamic of your business development.
"You're not bad at sales. It's that you're missing the one thing that makes sales effortless. And that's good marketing." – Amanda C. Watts
2. Want to escape the client feast-or-famine cycle? There’s a simple, four-part rhythm that replaces panic and inconsistency with a calm, predictable flow of leads every single week.
"I want you to think of it as four clarity, creation, connection and conversion." – Amanda C. Watts
3. Imagine clients showing up to a call already convinced they want to work with you. This is the power of being "pre-sold," and it’s the ultimate goal of effective marketing.
"By the time someone books a call with you, they've already made up their mind. They've watched your videos, they've read your posts and listened to your podcast. They already know who you are." – Amanda C. Watts
4. Your marketing isn't just about getting clients; it's about setting them up for success. Learn why viewing your marketing as an act of service is the key to building trust and getting better results for everyone.
"Good marketing isn't vanity, it's service. It prepares the people to succeed when they finally become your clients." – Amanda C. Watts
5. Are you killing your own momentum without realizing it? Discover why consistent, focused effort is far more powerful than occasional bursts of intense activity.
"A burst of energy followed by silence kills momentum. 10 consistent hours every week will do more for your business than 30 hours once a quarter." – Amanda C. Watts