Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
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Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
And Then Someone Promises You 10 Leads a Week if You Buy This Course
Business and a Brew
30 minutes
1 month ago
And Then Someone Promises You 10 Leads a Week if You Buy This Course
What’s really going on behind those “too good to be true” marketing promises? Simon and I are talking the good stuff first: marketing that treats people like actual humans (ground-breaking, we know). Clear communication, real expectations, transparency that isn’t just sprinkled on top like glitter. Then we jump straight into the chaos... the fear-based messaging, the “act now or you’ll die cold and alone” tactics, the pretend scarcity, the “guaranteed results” promises, and the guilt-tripping...
Business and a Brew
Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
