Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
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Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
Rebrands are supposed to be fresh, exciting, and a little bit fancy. But sometimes, they’re just a really expensive way to upset literally everyone. First up, the orange juice disaster of 2009. Tropicana decided to ditch the classic orange-with-a-straw design and go full minimalist. The result? A 20% sales drop, a $35 million packaging fail, and $30 billion in lost revenue before they sheepishly slapped the old design back on the shelf. Cheers to that. Then there’s Gap, who in 2010 thought th...
Business and a Brew
Grab your brew, because this one is a masterclass in how not to treat your customers. We’re talking about Dave Carroll, a Canadian singer songwriter who watched his guitar get manhandled by United Airlines baggage handlers back in 2008. He did what any reasonable person would do. He complained. He filled in the forms. He followed the process. And United did what United did best at the time… absolutely nothing. Thanks to a tidy little 24 hour reporting rule, his claim was denied. Case closed. ...
