Are you accidentally chasing business ideas that are too crowded to ever make you rich? The secret to guaranteed profit isn't passion—it's picking a market that pays. This episode gives you the simple 3 P's framework (Pain, Profession, Passion) for generating ideas and reveals the four critical market checks your idea must pass. We show you exactly how to identify markets that are growing and full of customers who have money, while exposing the one customer group you must avoid. Listen now to stop wasting effort on bad ideas and gain the clarity to start selling a service people are eager to pay a premium for