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The Michelin Guide and its infamous star rating system have incredible influence in the culinary world. Many chefs spend their entire careers chasing a star, and financiers see a high rating as the pinnace for a successful investment. But how do the changing tastes of the ultimate culinary tastemakers affect customer satisfaction? In a new paper, Puneet Manchanda, Isadore and Leon Winkelman Professor of Marketing, and collaborators explore the impact of reduced Michelin ratings on consumer sentiment and review content.
To learn more about the hosts, participants, resources, and research discussed in this episode, check out a full-length article for this episode at https://michiganross.umich.edu/news/podcasts/business-society.
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