6 | Rebecca Mazzara | From Shopify to Starting A Sustainable Intimates Business

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Business Before Fashion

Samantha McGregor

26 episodes

8 months ago

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

Follow along on Instagram:
https://www.instagram.com/businessbeforefashion/

Follow along on LinkedIn:
https://www.linkedin.com/in/samanthamcgregor/

All content for Business Before Fashion is the property of Samantha McGregor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

6 | Rebecca Mazzara | From Shopify to Starting A Sustainable Intimates Business

Business Before Fashion

53 minutes

3 years ago

6 | Rebecca Mazzara | From Shopify to Starting A Sustainable Intimates Business

On today's episode of Born to Be, Sam chats with Rebecca Mazzara, founder and CEO of Calita Intimates. After four years at Shopify, she was laid off, which turned out to be a blessing in disguise as she finally decided to start her own business.Rebecca shares the inspiration behind her intimates business and how she built it from the ground up.She discusses how her time at Shopify influenced her decision to become an entrepreneur.You'll learn about Rebecca’s experience starting an intimates line for women who have no prior experience in fashion.
She also offers advice for people who want to start their own e-commerce business, and why she believes she was born to be a storyteller.
Join Sam and Rebecca for this fascinating discussion about cold calling, starting an e-commerce business, and email marketing.
Enjoy!
What You Will Learn in this Show:

Why the Texworld USA conference was a valuable learning experience for Rebecca.
How long it took her to launch her business
How important it is to build a community before launching your brand.
Why she only works with clients for her photoshoots
How to get your website ready for the holiday season.
The importance of email marketing.
And so much more...

Resources:Calita Intimates