In today's episode, Stefan Kazakis delves into the crucial role of sales in business growth and success. The discussion covers the nuances of sales, from identifying ideal customers, jobs, and margins to creating a structured, disciplined sales process. Key phases highlighted include qualification, education, and conversion, emphasizing the importance of continuous improvement and client relationships. The episode provides actionable steps for developing a robust sales structure that ensures repeat and referral business, ultimately driving long-term success and scalability. 00:26 Introduction to Sales Importance 02:00 Defining Your Ideal Customer 04:18 Qualification Process 08:54 Education Phase 12:30 Conversion Strategies 15:23 Creating Clients for Life 19:54 Summary and Final Thoughts