Episode 176 of the Business Bookshelf podcast - Justin Goodbread - author of "Your baby is ugly" 

Justin is a nationally recognized financial educator, wealth manager, author, speaker, and entrepreneur. Armed with 25+ years of experience starting, buying, owning, and selling businesses, Justin has dedicated himself to offering business owners strategies that increase the long-term value of their companies.

Justin is the author of “Your baby is ugly”.  Are you creating a business that’s attractive to others—or is it a business only a parent could love?

If your business isn’t attractive, you’ll struggle to rise up as a marketplace leader and catch the eyes of financial investors when you need it—or sell your business for profit in the future. You might find yourself heavily involved in every detail, but pouring endless time and energy into your business might not improve its value,—or have an effect on your personal net worth.

Justin's company is Heritage Investor found here - https://heritageinvestor.com.

The book can be purchased here - https://amzn.to/3DFzPFw.

Email the host Lance Peppler at lance@businessbookshelfbookshelf.com.