Anza Goodbar is a serial entrepreneur, business consultant, and CEO of Audientum. Audientum helps coaches and consultants use a data-driven approach to lead generation that aids them in scaling their business without cold calling or social selling. Anza shares what she thinks is done wrong in marketing and explains the significance and importance of data analytics. She has excellent insights into creating a well-defined avatar and its advantages in building a targeted group. Anza emphasizes that the support of loved ones defines us from an early age and shares what she learned growing up in an entrepreneurial family. Anza says that often the time and energy spent in building a social presence takes away from a coach’s time and that the only cure is to get to the right people quickly through the use of psychographics, analytics, and data. Listen to hear why Anza wears a specific type of glasses and why she encourages people to be confident and open.