GHJ Principal and Business Disruption Expert David Sutton returns for another episode of GHJ’s “Business Disruption and Resilience Podcast” series about how businesses are responding to marketplace disruption and adversity. In this episode, David interviews Deeanne Akerson (co-founder and co-CEO of Kindred Bravely, a maternity and nursing brand that is equally fashionable and functional). Deeanne share her journey with the brand, their mission to provide all new moms with a comfortable nursing bra and how they negotiated an exit during the pandemic. Listen in to learn how Kindred Bravely assembled the best team to prepare for an exit and what lessons they learned along the way.