Randall Jackson, co-founder of Monomyth Coffee, shares insights into building a values-based coffee business in Lubbock, Texas. He discusses the importance of community, the hero's journey concept in business, the intricacies of coffee roasting, and the challenges of navigating the coffee industry.Check out Monomyth Coffee: https://monomythcoffee.com/Are you a business owner and feel like you are stuck with the growth of your business? Schedule a call with us and we will see how we can help: https://www.stagcoaching.com/schedule-a-call