
Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're helping you craft a powerful brand strategy built from your story.
Julie Stroud is a brand strategist, speaker, and founder of Bright Brand, a consultancy and education company helping entrepreneurs and small businesses clarify their message, elevate their identity, and build brands that customers trust. She is the creator of The Alignment Effect, to establish brand resonance, and the LITE Framework, a four-part brand strategy to guide businesses to greater clarity, authenticity, and consistency, providing the foundation for conversion.
Before founding Bright Brand, Julie built a successful career spanning learning and development, sales, business coaching, and brand strategy. She spent five years as a Certified StoryBrand Guide (2019–2024) and holds certifications as a Certified Personality Trainer (The Color Code), Certified Brand Strategist (Brand Master Academy), and Brand Strategist (LEVEL C). Julie also earned a Bachelor’s Degree in Management from National Louis University and a Certificate in Coaching from the Coachville Center for Coaching Mastery.
After her husband’s passing and rebuilding her life in midlife, Julie launched Bright Brand in 2019. What began as a boutique marketing agency has become a mission focused on guiding leaders to brand their brilliance with clarity, strategy, and legacy. Julie offers Startup School, Create Your Instant Yes Brand course, VIP Days, brand consulting, and workshops. Julie Stroud is the brand strategist who guides service-based entrepreneurs to brand transformations through The Alignment Effect.
Connect with Julie Here:
https://www.facebook.com/juliestroudbrandcoach
https://www.instagram.com/juliestroudbrightbrand/
https://www.linkedin.com/in/juliestroudbrightbrand/
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