Personal branding is vital for how highly sensitives show up in business and leadership. When approached through the lens of your Core Value Offer (CVO)—a teaching I also discuss in the previous episode—personal branding is about embodying the energy you bring to everything you do. For HSPs, this clarity serves as a steady foundation during these continued exceptional times, in a world that often feels overwhelming. It supports marketing, leadership, and visibility in a way that aligns with your nervous system rather than against it, making it a powerful tool for creating more impact and more income, with less effort. This week’s episode is a continuation from our last episode. In this part two, we explore how to stay visible during challenging times by anchoring into your personal brand. Whether you’re personal experience of challenging times is facing loss, illness, emotional upheaval, or just the disorientation that can come with seasonal shifts, your CVO acts as both anchor and rudder—keeping you grounded while guiding you forward. We talk about how embracing your brand energy allows you to creatively access both/and: you can have BOTH both a sense of disruption from the season of summer AND remain in service. And the golden key to it all is privilege of agency—the reminder that you can design your business and leadership in a way that actually works for you, rather than against you. PLEASE NOTE: We will be moving this podcast over to our YouTube channel where fresh training content, just like you receive here, will be shared twice per week. Please use the link in the show notes and see you there!   “When you truly embrace personal brand as your Core Value Offer that you embody, this is available to support you in being consistent even when you are faced with challenging times.” – Heather Dominick   Listen and Learn: 2:51: Personal branding part one recap 5:19: How to work with personal branding specifically to remain visible during challenging times 6:55: How to use your CVO in challenging times 9:37: What happens to untrained highly sensitive people in challenging times 12:20: What is privilege of agency, and how to use it   “Rather than defaulting to the coping cycle in the midst of challenging times, your personal brand, your CVO allows you to creatively access both/and.” – Heather Dominick   Links and Resources: Get your copy of Heather’s book DIFFERENT: http://www.differentthebook.com/ Get your copy of the HSE Training Kit: Survive to Thrive: http://www.shiftfromsurvivetothrive.com/ Get your copy of the HSE Assessment and Success Guide: http://www.myhsetype.com/ Follow us on our YouTube Channel: https://www.youtube.com/c/acourseinbusinessmiracles Learn more about this episode of Business Miracles at https://www.businessmiracles.com/216