What does it take to transform a 50-year-old lighting supplier into a modern infrastructure intelligence partner? In this episode, WLS Lighting & Electrical CEO, Brandon Scogins, shares how the company evolved from bucket-truck service calls to leading the industry in connected lighting, analytics, and sustainability reporting. We talk about the LED boom, the rise of total cost of ownership thinking, the push toward unified platforms, and why commercial property owners need better visib...
All content for Business Ninjas is the property of WriteForMe and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it take to transform a 50-year-old lighting supplier into a modern infrastructure intelligence partner? In this episode, WLS Lighting & Electrical CEO, Brandon Scogins, shares how the company evolved from bucket-truck service calls to leading the industry in connected lighting, analytics, and sustainability reporting. We talk about the LED boom, the rise of total cost of ownership thinking, the push toward unified platforms, and why commercial property owners need better visib...
Inside Seltzer Licensing: A 26-Year Playbook for Brand Growth
Business Ninjas
23 minutes
3 months ago
Inside Seltzer Licensing: A 26-Year Playbook for Brand Growth
In this episode of Business Ninjas, host Andrew Lippman sits down with Stu Seltzer, President of Seltzer Licensing Group. Stu shares his journey from working at Yves Saint Laurent and Warner Brothers to founding his own licensing agency more than 25 years ago. They dive into how brand licensing helps companies—from global CPGs to nonprofits and entertainment brands—unlock growth through partnerships, collaborations, and royalties. Stu also talks about his new book, Brand Licensing for Dummies...
Business Ninjas
What does it take to transform a 50-year-old lighting supplier into a modern infrastructure intelligence partner? In this episode, WLS Lighting & Electrical CEO, Brandon Scogins, shares how the company evolved from bucket-truck service calls to leading the industry in connected lighting, analytics, and sustainability reporting. We talk about the LED boom, the rise of total cost of ownership thinking, the push toward unified platforms, and why commercial property owners need better visib...
