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Business of Apps Podcast
Business of Apps
249 episodes
2 weeks ago
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
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Marketing
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Entrepreneurship,
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All content for Business of Apps Podcast is the property of Business of Apps and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Business of Apps Podcast
45 minutes 58 seconds
8 months ago
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summit Berlin 2024. Why? Well, the physical space in the venue in Berlin was obviously limited and it’s not like you can fly to Berlin to visit the summit on a whim - time and money aren’t always there when you need them, right? But we don’t want you to miss an opportunity to listen to these discussions and learn from it. So here comes the next panel - “Beyond downloads: app engagement strategies" It was hosted by Keziah Husselbee, Product Marketing Specialist at Adobe. It was a pleasure to have on the panel people from: Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist Roma Rey, Head of CRM at ParshipMeet Group Robert Vaternam, Senior CRM Manager at Freeletics Jon Genovard, Senior CRM Manager at ShareTheMeal
Business of Apps Podcast
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.