The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
Business of Apps Podcast
46 minutes 11 seconds
6 months ago
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
What makes a mobile ad stick — and what makes it flop?
In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April.
Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what’s working, what’s not, and where mobile advertising is heading next.
🎧 Tune in for fresh insights, practical takeaways, and real-world lessons from the frontlines of creative innovation.
The panel of experts included:
Yoann Pavy, Chief Growth & Marketing Officer at AIApply
Freya Fine, CMO / Founder of Koru / &Fine
Mustafa Mohamed, Founder of Shroomi AI
Business of Apps Podcast
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
